Story > Brand?

Posted: September 10, 2010 in brand, story

Ran across this and had to repost. Interesting thoughts, Mr. Peters. Interesting, indeed.

  1. Becky Fillinger says:

    Jesse, I came upon this post and had to tell you that you are right on track with this idea: story is greater than the brand and the best story wins! Wins customer engagement, employee engagement, shareholder engagement, Wall Street engagement, etc.

    • Hi Becky! Great to hear from you and I couldn’t agree more! I also think it needs to start internally and mirror the current culture so that employees know how to tell that story in their customer interactions and so it feels honest and authentic in the telling. Hope you’re well and hope to cross paths again soon!

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