Archive for the ‘cause engagement’ Category

Today we’ll take a little breather from the heavy lifting and just enjoy Sarah’s story. I created this little short last month for my friend Sarah who was jumping into a very frozen Lake Calhoun. A day or two after I posted this on Vimeo I got an email from the VP of Marketing from Special Olympics Minnesota asking if they could use it on their website and in all communications about the event moving forward. I said absolutely and Sarah’s little story got a lot of mileage for a very good cause. Hope to see you at the polar bar dive next year! I’ll be in my trunks.