Posts Tagged ‘minneapolis restaurant’

I wanted to share a new Founder’s Story video I created for Chef Erick Harcey at Victory 44 in Minneapolis:

Every truly great company is born from a founder with a driving passion for what they do and a strong vision guiding their work. The realization of those founding principles becomes a story that must be told.

Chef Erick Harcey of Victory 44 in Minneapolis believes that phenomenal food should be accessible to everyone, so he’s created a restaurant unlike any other in Minnesota. It’s a restaurant of chefs – only chefs. They just also do the jobs of the front of house staff, the servers and the restaurant managers. And their unique model, carefully selected menu items and seasonal ingredients let them keep costs very low, putting the dining experience on center stage.

Erick’s story is a founder’s story. It’s one that should never be overlooked when seeking to engage customers (or employees) holistically. By articulating values which customers may identify with, they are far more likely to become patrons for life. And it gives customers a back story to tell their friends about, creating a ready army of word of mouth advocates for your brand.